![]() ![]() The outcome definitions characterise satisfaction as the end-state resulting from the consumption experience. In general, corporate image is considered an asset which gives the organization a chance to differentiate itself aiming to maximize their market share, profits, attracting new customers, retaining existing ones, neutralizing the competitors’ actions and above all their success and survival in the market (Bravo et al., 2009 Sarstedt et al., 2012).Ĭustomer satisfaction has been defined in two ways: either as an outcome or as a process. This is because, every organization needs to create a favourable image for itself before its internal and external publics for successful operation (Dayo, 2006).Ĭorporate image is closely related to brand equity. As a planned communication, it concerns every organization, whether commercial or noncommercial, government inclusive. Public relations describe any form of communication which is aimed at bringing about goodwill and mutual understanding between an organization and its publics. The British Institute of Public Relations, cited in Yaroson and Asemah (2007) defines public relations practice as the deliberate, planned and sustained effort to establish mutual understanding between an organisation and its publics. THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE IN ORGANIZATIONS ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2022
Categories |